The fact that mobile phone gamers now had online options to choose from gave birth to a new breed of gaming. But the fairly primitive black and white games were becoming increasingly outdated with every new development in the console and PC market. Finally, a major advancement for cellular phones was brought about with the initiation of color screens in 2001. This lead to the SEGA-released Super Monkey Ball in 2002. The puzzle solving game was enjoyable to play but its graphics and characters were more befitting of younger kids rather than older cell phone owners. One major problem for developers and publishers of mobile phone games is describing a game in such detail that it gives the customer enough information to make a purchasing decision. Currently, Mobile Games are mainly sold through Network Carriers and this means there are only a few lines of text and perhaps a screenshot of the game to excite the customer.

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